Mobile Search Optimization (MSO)

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So I’ve been lingering around with mobile search lately and found out a couple of resources stating that Google will rank websites with mobile versions higher – in mobile search. If this is the case, then we should all be grabbing mobile versions of our sites. You won’t want your competitor to outrank you just because he has a mobile website and you don’t, don’t you?

Let’s go Over the Stats, shall we?

• Mobile Web is growing 8x faster than pc based web
• 70% of the world’s population now has a mobile phone
• In 2010, mobile subscribers surpassed 5 billion
• 85% of children own a phone while only 73% own books at home
• Since 2008 mobile data traffic is up 3000% and is expected to increase 40 fold over the next 5 years
• January to march 2010, 314.7 million phones were activated
• Android is growing at a rate of 886% – 160,000 android phones are being activated everyday
• There are Twice as many web-enabled mobile devices today as there are internet connected PCs
• Mobile Internet is growing faster than desktop internet ever did.
• 1,000,000 smart phones are activated every week
• Google reports that mobile search volume is up 130% year-over-year
• 65% online search market share is eclipsed in mobile…where Google owns 95% of search.
• A whopping 53% of Bing mobile queries are targeted on local. Meaning searchers in mobile devices are searching for local stuff like restaurants, tourist spots, the best bars, etc…
• Ad CTRs on mobile devices were 37% more than desktop
• Consumers are 51% more likely to purchase from retailers that have mobile-specific websites.
• By 2014, it’s predicted that mobile Internet usage will overtake desktop Internet usage.
• One half of all local searches are performed on mobile devices
• Reports have shown an increase of 29% of all mobile searches from the first quarter of 2011. The same rise was measured in mobile retail search traffic that saw a whopping increase of 181%; compared to last year’s figures.

via seo-hacker.com

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