Optimizing URL Slugs | SEO in Simple Terms

URL slugs are the exact address of a specific website. It is the location where webpages are accessed when typing their URL in the address bar. Optimizing URL slugs is not a very hard thing to do. But if you ask me, it is one of the most important things you can do in your on site optimization process. Here’s Why:

URL Slugs Appear in the Search engine Results Page

If you didn’t know, the URL slugs that you use in your webpage will appear in the SERPs. This is visible to all people who are searching in the web. For this example, I have searched for the keyphrase ‘Title Tag Optimization’. The URL slug in the picture says /title-tag-optimization-guide/ which is good. People who see this result would say ‘Bingo’.

But what if my URL slug says /how-to-properly-give-your-dog-a-name/ then it starts to confuse searchers. It just doesn’t add up.

Some people just don’t get it. Sometimes they write out their URL slugs to be http://www.example.com/10395embislgm-potllz1.php

It’s just gibberish – both for people and consequently for search engines too – because search engines are just mimicking as to how people respond to search query results.

via seo-hacker.com

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