You’ve got a link here and a link there. The internet is full of links. Each time you click a link, chances are, it means you’re traveling from a certain webpage to another. In SEO, understanding the outbound link is one step forward for your on-site optimization. I’ll also be talking about hidden keywords in your links below.
Going out of your way
Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links.
Two sides of a coin
There are two (2) kinds of outbound links. There is the nofollow link and the dofollow link.
The dofollow link is the normal link. It is the default link. The common link. The normal link. You don’t have to add to the code, you don’t have to change anything. Just make a link and it’s automatically a dofollow link. A dofollow link is what every link should be like. It passes on Google PageRank juice from your webpage to the targeted webpage.
Sunday, May 8, 2011
Understanding Outbound Links | SEO in Simple Terms
via seo-hacker.com
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