Thursday, May 19, 2011

Image SEO | SEO in Simple Terms

Keywords inside ImageNow that we have established outbound links, here’s one more that could help you with your on site optimization – image SEO. How do you do optimization for images? How do you use image alt text? How do you use image title? Does changing an image filename help?

A Good Alternative

Sample Image Alt text

Example of an Image Alt Text showing up due to image absence/ fail to load

Image alt text stands for ‘image alternate text’ – why is it called alternate text? Because when you load a webpage without display turned on, it’s the alternate text that will display instead of the image.

Image alt text can also be considered the keywords behind the image. But it is well nigh misunderstood and misused. People and ‘SEO specialists’ (or so they claim) alike, use image alt text to stuff and spam keywords inside their images – thinking that these invisible keywords will improve their relevance ranking.

This practice is clearly wrong. It may work, yes, but it is not the original design and purpose of the image ‘alt text’ attribute.

Posted via email from h3sean's posterous

No comments:

Post a Comment