Linkbuilding is an essential part of SEO. The more links, the merrier. Each link consequently comes with an anchor text. The confusion right now is, does Google still give as much important to anchor text as it does before?
How Google derives a Link’s relevance
Before we go on to conclude the importance of anchor text right now, let’s take a look at how Google derives an individual link’s relevance. Basically, there are three major ways:
Anchor Text
The anchor text is what we want to tackle today. This is the blue underlined text that is clickable and will take you to another webpage to which it is pointing to. There have been many controversies and exchange of ideas surrounding anchor text – some swear by its effectiveness, while others proclaim its death.
Recently, Google has announced that it will gradually reduce its dependence on anchor text until it has minimal effect. Lots of sources have given infographs about the future of SEO factors – and it clearly shows that anchor text is in rapid decline.
Anchor Title
The anchor title is the tool-tip text that appears whenever you mouse-over on a link. The importance and weight of the anchor title is not really as big as the anchor text – but it is one of the most visible factors describing the link and what it is pointing to.
I personally think that Google derives a link’s relevance from an anchor title too albeit not too much.
Sunday, October 16, 2011
How important is Anchor Text to a Backlink?
via seo-hacker.com
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