How does 301 and 302 Redirect affect SEO?

For the non-technical, a 301 and 302 redirect sounds foreign. Here, we’ll be discussing what a 301 and 302 redirect is, how it affects SEO, and how we can use it.

“Redirect” definition from the web: to direct (someone or something) to a different place or by a different route.

To make it simpler, redirecting a page often means you’re assigning a new URL to it. This is not always the case because sometimes when people use redirection, they also change the design, the coding, the navigation, etc… It depends on what purpose you are redirecting the page.

You usually redirect a page for the following reasons:

• The URL is broken or it doesn’t work
• The webpage/site is no longer active
• You have a new webpage/site that you want people to visit instead of the old one
• You’re A/B testing a new webpage in terms of design or functionality
• You’re fixing a webpage and you want to temporarily make a detour for your users for continual website experience
• You want your users to make the best pancakes (just kidding!)

via seo-hacker.com

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