Link Baiting Techniques

Linkbaiting is more an art than work. There are lots of linkbuilding techniques out there and people have asked me over and over again about which is the best one. Personally I’d say linkbaiting would be one of your best shots – if you have the knowledge and talent to make it work.

It’s more than just blogging

Creating a link bait is creating a compelling movement that will stir your readers to think and link back to you for reference, sourcing or good-will. It is more than just writing. It is more than just giving out information. It is more than just wit. It is the ability to tap into the emotional source of your readers and use that leverage to draw them to link to you.

Usually knowledge works great in the field of linkbaiting. If you know some things that a lot of other people do not, you can write about it and publish it and attract a crowd. But that’s just a part of it. How you lay it out and how you artistically put words to your knowledge needs talent. You need both to make a good linkbait.

Some linkbaiting techniques that work well:

Guest posting

Or known also as guest blogging – this method has been a good way to get inbound links. Making your website open to guest bloggers means that you get new content (make sure that it’s relevant and well-written) and on top of that, those bloggers would love to promote the article they wrote for you. Which means that you save up time on writing an article and you save up double the time promoting it.

Of course, during the course of the promotion, chances are, the ones who wrote that guest post for you would most probably link to that article – simply because they wrote it and they are proud of it. Oh by the way, SEO Hacker is open to guest posting in case you didn’t know.

Having guest posters in your blog means that you somehow reach out to them too. If you want other people to guest post in your blog, you have to guest post in other blogs yourself. Of course during the course of guest posting for other blogs, you build backlinks in your guest posts and you build authority in your niche.

The most beautiful thing about guest posting is that you build your network. You build your name in all the other blogs in your niche as a good writer and contributor with knowledgeable mastery of the topic and the talents to lay it all out with spunk. Other people will recognize you. Blog owners will recognize you. And you’ll get invited to many more other websites to guest post in. Which, in turn, means that other people would be attacted to guest post in your blog soon – coz you’ve got a lot of linkjuice!

Infographics

Nothing beats good statistics – especially surprising ones summarized in an infographic. This linkbaiting technique goes a long, long way. Especially if you keep on updating your infographic or other people’s infographic of your topic or niche. Search Engine Land did an infographic of SEO Ranking Factors in 2011 using a periodic table. That’s pretty interesting. And they certainly got a lot of backlinks using that infographic. In fact, they got lots from me.

Why does infographic attract lots of links? Well, not all people like to read. Which means that most people prefer pictures or perhaps video or whatnot. In any case, a beautifully designed and outlined infographic has much more appeal than a long paragraph of words. Don’t you think so?

via seo-hacker.com

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