Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc…
Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.
Online Reputation Management is done through a funnel of three main processes:
Being mindful of your company’s online brand (Monitoring)
First and foremost, you have a brand – as the owner and manager of that brand, you have to be mindful about it. Know what’s happening to your brand. Know what’s the latest news about it. Know what people think about it. Where are you mentioned? What are they talking about when your brand is mentioned?
There are tons of tools that you can use in order to monitor your brand in the online world. Some of which are:
This will be your best friend when you’re monitoring your brand online. You can track web results, news, blogs, video results, and groups results. There is no better way to get all of your brand mentions than Google Alerts. ‘Nuff said.
Set up for free to track news by keyword, stocks, local news, feeds and more. Receive notifications via email, Yahoo Messenger or mobile.
Twitter has grown to be one of the best places to monitor your brand in. Almost everyone in the Twitter world retweets content with or without hashtag. The beauty of Twitter search is that it also lets you set-up search parameters such as dates, links, location, sentiment, Twitter account, and more.
Social mention is the social media version of Google Alerts. It helps you monitor your brand in different social platform throughout the web. you can subscribe to the feed, get email alerts or download the Excel file.
Building on that brand (Prevention)
Online Reputation Management extends to these factors connected to you:
- Your Name
- Company
- Brand(s)
- Product(s)
- High profile employees
- Handles/usernames
If one of these things get affected by a bad reputation, it would usually spread itself to the others like a festering disease. Protecting your name, company, products and high profile employees are carry less impact compared to your brand (which should almost always be your username). For this tutorial, we will be discussing more about your brand and how to protect it.
BRAND / USERNAME:
This is the best thing you can do in managing your online reputation. Build and build and build and build on your brand. Branding is key to ORM. Surprisingly, it’s also arguably your most powerful asset when it comes to SEO. Building your brand can start from getting all of your brand’s social media usernames. You can find it out using Knowem.
As soon as you know on which social media sites your brand is not yet taken, grab the opportunity to register it there. These accounts are your online licenses to build online estates. It will boost the chances of you filling up the first page of your brand SERP if you own powerful social media accounts with your brand as a username.
Some of the key social media accounts you SHOULD get are:
- Facebook profile / page
- Google+ Account / page
- Quora
If you have these accounts, interlink them with each other and link to them from your blog / website and they should rank really well in the search engines.
Get a Blog
Another great way to prevent bad reputation webpages from ranking as your brand is to create and maintain a blog. Search engines love blogs. That’s enough for you to know that you SHOULD get a blog for yourself in order for you to rank well and to have that powerful leverage for your brand that you can flexibly use whenever there is any newly published bad reputation out there.
There are a lot more reasons why you should have a blog for your company – you can publish company news, establish a readership, promote products and services, etc…
We will be discussing more about ORM Prevention methods in the next lessons of this tutorial.
Fixing any damaging content to your brand (Cleaning)
Once the damage is done and you don’t have any ammo to fire back, here’s what you need to immediately do:
- Hire an ORM consultant
- Contact the owner of the bad reputation site and humbly ask if he/she can put it down
- If it is against the law, contact any possibly concerned government body and ask them for help to bring it down
- Ask Google to de-index it if there are any elements in the page against Google’s guidelines
If all of those are not an option for you, start with getting all those powerful social media accounts and create a network of links to them using your website. Start a blog and interlink that blog with those social accounts and with your main website. It will take more time for these to rank – and most probably the damage will already be done by then.
ORM work is mostly about establishing that bullet-proof reputation in the web by getting all the possible ‘real estate accounts’ you can for your brand.
As much as possible, the Online Reputation Management campaign / work SHOULD NOT reach the Cleaning stage. It amplifies the workload on any Online Reputation Manager – all the while the damage has already occurred. The funny thing is, most companies that look for Online Reputation Management only do so whenever there is damage already done. Online Reputation Management is not about damage control, it is about establishing online brand foundations.
Monday, February 13, 2012
How to do Online Reputation Management? ORM Tutorial
Wednesday, February 8, 2012
Online Reputation Management
A business’ reputation is arguably its most valuable asset. Marketing is all about brand building. We invest in our brand because we believe it is what will make the business grow and flourish. Once that brand gets a bad reputation, everything about the business gets dramatically affected. Online Reputation Management is all about protecting your brand or cleaning it if things get dirty.
The internet is an area of free ideas, facts, opinions and voice. It is a place where you can directly or indirectly find almost anything and everything you’re looking for. It is also a place mostly beyond your control. And often times, there will be people you don’t agree with – and people who don’t agree with you. When this happens, the internet can be a very messy place.
Disgruntled customers today mostly vent out their anger and frustration in the web – where they can freely do so and have an audience to boot. For companies, it might be unfair that these occurrences take place – but often times the ‘unfair incident’ happened to the customer first, and the web is their place of justice.
So just how do you make sure that these rants don’t go into the first page of the search engines? How do you prevent unwanted, devastating comments and feedback from popping up in the top results of the Search Engine Results Page?
I’ve compiled an Online Reputation Management Tutorial / Guide for you so that you can do your part in helping your company / other companies protect or fix their reputation on the web.
Tuesday, February 7, 2012
Knowing What to Prioritize: The Reason Behind your Priorities
Life tends to throw us rolls of punches in the form of heavy work, pressure, problems, conflicts and arguments. Because of this, positive psychology teaches us to focus our energies on the good things and be happy.
“The truth is, whenever tasks need to be accomplished, there is the temptation to make the task you are doing, more important than the people for whom you are doing the task.” -Tom Holladay
Special thanks to Tom Holladay for his book The Relationship Principles of Jesus.
Not to downplay this type of ‘happy’ thinking, but personally, I found this mindset temporarily relieving but emotionally stifling.
For example when Adam focuses on work, does over time and skips meals because he feels fulfilled and rewarded for it and at the same time evades his wife, Susan’s sermons. There is something wrong. And then Adam defends, “I’m working hard to provide for you and to pay the bills”.
I encourage you today to think of what the most important thing is for you. And why do you do it? If the reason why you do, involves another person, then I urge you to think about this: Does that person appreciate it? If on the other hand, it only involves you, “Is it worth-it?”
If not, then I want to share with you what I learned today.
1. Build Relationships.
Before we get caught up working hard in doing things for someone we love/value, first get busy with building your relationship with him/her.
Whether you are a parent who wants to make up for lost time with your child, or a teenager wanting to make amends with your parents or a business owner who wants to try again, build relationships first.
The problem is, many times we forget the more important things because the lesser important things can also be a source of happiness / fulfillment. In Adam’s case, this is why he spent more hours at work while Susan waited and felt unloved. He failed to see the bigger picture of what Susan had offered, can offer, and will offer compared to work.
If we just continue to focus on what makes us happy (work. sports, hobby) because of its temporary gain, we inevitably sacrifice the more valuable blessing given us: relationships.
Saturday, February 4, 2012
Why Submission is a Blessing
In my devotion today, God spoke to me about submission. Today, men and women alike do not
see the logic and significance behind authorities placed above us. We are most likely to grumble and complain especially when the weaknesses and negative attitudes of the one in authority are evident to us and to others. We wonder, “Why, of all people was I assigned here?”, “Why is my mom this way?” Or “It’s okay not to pay the right taxes, the government is corrupt anyway.”
In Romans 13 verse 1, God said“1 Let everyone be subject to the governing authorities, for there is no authority except that which God has established. The authorities that exist have been established by God.”
You might say, “But my dad is really unreasonable. You wouldn’t even dare think of that verse when you meet him.” I may agree with you and so would the whole neighborhood, but God placed you there, didn’t He? Do you believe it in your heart, that He is God? Have you considered that He has a purpose for you there? Has it occurred to you that this may be Him answering your prayers when you prayed, “Please make me more patient?”
You just may perhaps be the only reflection of the living Christ in your family. office mates, friends or classmates lives.
Monday, January 30, 2012
Loving beyond your Heart
Lately I’ve been going through a lot in my personal walk with the Lord as well as in my family and love life. Relationships are a part of life. And sooner or later, you will fall in love. When that happens, I just want you to remember this entry – that you need to love beyond your heart.
This entry has been inspired by the numerous conflicts I have experienced in my life and my learnings and realizations from them. I wanted to share this with all of you because I believe it is important and that you need to hear this.
Being a man, God has assigned me the honor of being the leader in my relationship with my girl. He has designated me to bring her through the journey of spiritual intimacy, physical wellness, emotional wisdom, financial intelligence, and intellectual wisdom. This is not an easy task.
In fact it is a task that can only be possible through the grace of God. Without the grace of God, I fell into the trap of trying to do this on my own. I tried to love and lead her with my heart. And I soon found out how disastrous it could be.
You see, the heart can hurt. And when the heart gets hurt, the usual, natural tendency is:
- Guys withdraw and wait things out until… (etc…)
- Girls say things they think will soothe their anxiety and work the conflict out
Unfortunately, I’m the kind of guy who withdraws. I realized that I am not honoring God when I do so because I am not leading her when I withdraw.
Wednesday, January 25, 2012
Google Plus Optimization
Google Plus is gaining momentum now more than ever – especially with the SEO world. It is continuously becoming a major factor – especially now that Search Plus Your World has rolled out. Google Plus Optimization isn’t so far from being an SEO technique that we can all use.
Search Plus Your World has changed the search landscape – making Google + a very powerful factor in Google search. At that, you should really put effort and focus on optimizing your Google Plus. Otherwise, you could get behind the Google shift – from links to social.
Name / Brand as the Page Title
The name of your Google+ Page will be included in the Title of the page. Again, Title tags are very important and hold considerable weight in on-site optimization. My advice is to put in a casual keyword in your Google+ Page’s Name section. Don’t put keywords that can shame you whenever you will use your Google+ Page account to post a comment on another person’s Google+ posts.
SEO Hacker is fortunate enough to have the word ‘SEO’ on its name – so our Google+ page already has our keyword casually inserted in.
Meta Description
The Meta Description of your Google+ Page is the one right below your Name/Brand. You should include your keywords inside to help you rank better for those keywords in Search Plus Your World.
When people find you in Google, this is evidently what they will see. As of now, SEO Hacker put its company slogan “Be Visible. Get Searched. Let’s Make this Happen.” in its Google+ Page. You can put yours there too.
Introduction Section
The introduction part is the body of your Google + Page. This is where you should put in all the stuff that people will want to know about you. This is also your chance to put in your primary keywords in a way that you can be strategically subtle about it. You can also take advantage of its ability to let you write stuff out in bulleted format to make it more reader-friendly.
Friday, January 20, 2012
Common Mistakes of Men in a Relationship
Men were designed to lead. Created by God to be the first human being to work and prepare and lead before he meets his bride.Why then do we see men left and right failing to lead their marriage? Failing to lead their girl?
This entry was inspired by my discipler Aumar Aguilar. To you I give my thanks in helping me see the truth about leading in a relationship.
Loving a woman too much
When a man loves a woman too much, he sometimes take leading for granted. He adopts to his girl instead of leading her. They join the girl in her level instead of him stepping up. This is a major and common problem in relationships. Don’t get em wrong, loving your girl is a wonderful thing – but putting it above the place of God is a sin. Loving someone too much is idolatry.
Men have the tendency to step back and let others lead. Men have the tendency to be complacent. And when this happens, then women’s tendency to take lead kicks in. This is why we see relationships here and there where the men are silent and the women are the ones making the decisions.
There is something wrong.
