Unclank: Make your Friends dictate your Search Results with Wajam Social Search

Social is becoming more and more powerful in the internet. You can now search through the power of social connections. Word of mouth is still the most powerful way to influence decision making. Wajam makes searching the web through your friend’s word of mouth as a medium, possible.

I’m not going to make this a full review. I’ll just be including what I generally think about Wajam’s tool – purpose, advantages and disadvantages.

Upside: A Great use of Social Data – instead of you asking them for a decision (to buy or to subscribe, etc.), their opinions are readily available

There are so many things that the internet can do with your social data. Wajam is a company that is wise enough to know that they can use your social data for your own informational and/or decision-making benefit. If you have the Wajam tool installed in your browser, you are now able to see your friend’s sharing of information in your Google, Yahoo or Bing SERP (and much more as you can see in the picture below).

You know your friends and they know their stuff

Friends are people you know in real life. These are people whom you have some extent of relationship with – consequently, these are people you have given some extent of your trust. What they say or think has credibility to you and could affect the way you think.

Sometimes you want to ask people what they think about something. You don’t know which friend you would ask because you really don’t know who of your friends know about that ‘thing’ you want to ask about. Well, Wajam checks that out for you as you type in your keywords in the search bar of any search engine.