There are different kinds of links in the internet. Different methods to acquire them. Different attributes that go with them. There are links that we look down on – and these are the links that I would like to talk about in this entry. What makes these links worthwhile?
Nofollow Links
- Downside: Nofollow links do not pass link juice like how a normal link does. It simply makes a backlink useless in terms of helping you rank in Google. I’ve already written previous articles about nofollow links and about how I think it is a waste of time investing in these kinds of links.
- Bright Side: The original design and purpose of a link is to let people travel throughout the web. It is intended for traffic and not for search engine rankings. So what if a nofollowed link doesn’t pass link juice? If it gets the right people in your site, then it sure as heck does help!
- Also, nofollow links still pass on trust juice – which increases your webpage’s trust rank. It is still useful. Sure, direct dofollow links does all these and more, but it doesn’t mean that you have to disregard all nofollow links altogether.
via seo-hacker.com
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