If you don’t already know, Search Engine Land has published their own version of SEO Ranking Factors of 2011 in periodic table form. It’s pretty interesting and is quite different from SEOmoz’s Search Engine Factors of 2011 in terms of design and detail.
Just so you know, this periodic table is meant to be general. It was purposed for SEOs in general to see the big picture about the current ranking factors as of today. Not all SEOs appreciate to be very detailed and specific with their work. Some SEOs just like to do what needs to be done and see what happens.
So without further ado, here it is:
Click the Picture to Enlarge
It’s not so hard to understand, really. As you could read the complete infographic on the sides and below. It’s a really good compilation and I should say a mighty well job to Search Engine Land!
Wednesday, June 29, 2011
SEO Ranking Factors 2011 in Periodic Table Form | SEO in Simple Terms
How to ask God for a sign | God and you
We all want answers. We all want to be sure. We all want to know. So we ask, we think – we test the waters. Often before we make a major move in our lives, we ask God for a sign.
“Ask the LORD your God for a sign, whether in the deepest depths or in the highest heights.” – Isaiah 7:1
Is it right to ask God for a sign? To test Him?
Jesus responded, “The Scriptures also say, ‘You must not test the LORD your God.’” - Luke4:12 (NLT)
The background of Jesus telling this is when Satan was tempting Him to jump and to have God’s angels carry Him so that He will not hurt Himself when He falls. It is a selfish and pointless testing that Satan was asking Jesus to do.
But Ahaz said, “I will not ask; I will not put the LORD to the test.” - Isaiah 7:12
The background of this verse is that Isaiah was telling king Ahaz to ask God for a sign in order to prove the prophecy that Judah will not fall to the hands of Israel and Aram – both of which was already on the move to invade Judah. But Ahaz said that he will not put God to the test. But God knew the heart of Ahaz because Ahaz have already sought help from the king of Assyria and so he thought that he did not need God’s help anymore.
“Then Isaiah said, “Hear now, you house of David! Is it not enough to try the patience of men? Will you try the patience of my God also?” - Isaiah 7:13
Thursday, June 23, 2011
How Schema Affects SEO | SEO in Simple Terms
Schema is the new way of Google, Yahoo and Bing to sort the whole internet out. It is a system that will make it easier for their search engines to identify what a site, or even a paragraph, is all about. So now that we know, the question to ask yourself is, how will Schema affect SEO?
A Different Kind of Code
One thing you need to know about Schema is that it isn’t something like Meta Tags. It’s much different from that. Schema codes are inserted into div tags and h1 tags and span tags. The way the Schema code is integrated is such that the whole HTML code will not be affected. Very nice.
Search is becoming more and more complex as humanity, technology, lifestyle and everything about our world becomes more complex. There are now more things and more categories than ever before. Schema is just a tool to help search engines know which page falls under which category. It is merely a helping hand for the big three search engines – Google, Yahoo and Bing. You can read all about their take on Schema here:
Google: Introducing Schema.org: Search engines come together for a richer web
Bing: Introducing Schema.org: Bing, Google and Yahoo Unite to Build the Web of Objects
Yahoo: Introducing Schema.org: A Collaboration on Structured Data
In Simple Terms
Schema is just a small piece of code added to your HTML that indicates to search engine what a certain page or paragraph is all about. There’s nothing magical about it. Google, Yahoo and Bing are using it to further enhance the artificial intelligence of their search engine.
The Schema code
<div itemscope itemtype =http://schema.org/CreativeWork> <h1 itemprop="about"> Why Schema Might be the Next BIG Ranking Factor</h1> <div itemprop="author" itemscope itemtype="http://schema.org/Person"> Author: <span itemprop="name">Sean Si</span> (born <span itemprop="birthDate">September 6, 1988)</span> </div> <span itemprop="genre">SEO</span> <span itemprop="keywords">Schema, SEO, Ranking Factor</a> </div>
Wednesday, June 22, 2011
The Secret Behind Death | God and you
We all know that we are going to die. That’s a fact. And yet people nowadays live like there is no dying. We desire success, we want to gain fame, power, pleasure, riches – the world. Just how do we live through the paradox of life? Which is right – to live like there’s no tomorrow? Or to enjoy and focus on today?
“Nothing is so important to man as his own state, nothing is so formidable to him as eternity; and thus it is not natural that there should be men indifferent to the loss of their existence, and to the perils of everlasting suffering. They are quite different with regard to all other things. They are afraid of mere trifles; they foresee; them they feel them. And this same man who spends so many days and nights in rage and despair at the loss of an office, or for some imaginary insult to his honor, is the very one who knows without anxiety and without emotion that he will lose all by death. It is a monstrous thing to see in the same heart and at the same time this sensibility to trifles and this strange insensibility to the greatest objects. It is an incomprehensible enchantment.”- Pascal in his book (Pensées)
In Light of Eternity
Men are mortal. Eternity is impossible. It’s that simple. No one can live forever. In the face of the Earth, everyone who has lived has died (or has disappeared). For us, death is reality and eternity is a myth. So we work, we play, we love and we create. We study, we tell tales, we make friends and explore. We do everything we can to live this life as much as we want.
We desire success – a word which has been variously defined by various people. For some, success is fame, for some, it’s status, for some, it’s money, for some, it’s love, for some, it’s charity. Still for some, it’s living life in light of the promise of eternity. Different people, different meaning, different directions.
But we all know we are gonna die.
Tuesday, June 14, 2011
How to Measure your Twitter Influence | SEO in Simple Terms
Twitter is one of the most used social networking sites around. Measuring your Twitter influence has now been one of the things to look out for especially now that we know that Google is taking Twitter’s social signals into account.
There is actually a website that now enables you to roughly measure your Twitter influence. The metric name is TunkRank – something like Google PageRank but it’s used for Twitter. Interesting.
If you’re the type who likes to get your hands dirty on analytics, you should check this out.
TunkRank has two basic ideas behind their influence metric (taken from Trunkrank.com/about)
1. The amount of attention you can give is spread out among all those you follow. The more you follow, the less attention you can give each one.
2. Your influence depends on the amount of attention your followers can give you.
Your TunkRank score is a reflection of how much attention your followers can both directly give you and how much attention they bring you from their network of followers.
It Ain’t Simple Math
Measuring your Twitter influence is tricky. TunkRank seems to have pulled it off albeit roughly.They’re still in the tweaking stage – especially since Twitter has kept updating their API lately.
TunkRank has a pretty simple way of telling you solidly how influential you are. They have a 1-100 metric, in which case, 100 is the highest (most influential) and 1 is the lowest (least influential). The rate of influence doubles with every 7 points such as how Google’s PageRank score exponentially increases for every 1 point increase.
What’s the algorithm behind TunkRank? Well it’s based on Daniel Tunkelang’s proposed Twitter influence algorithm (taken from The War on Attention Poverty: Measuring Twitter Authority)
Sunday, June 12, 2011
Internal Linking SEO | SEO in Simple Terms
Internal linking is all about getting your webpages interconnected with each other. The world wide web is made up of links – you navigate from webpage to webpage through links. You recommend another webpage through links. But internal linking is more than just about navigation and recommendation.
More than just directions
Internal linking (or interlinking as I’d like to call it for short) is one method that SEO specialists use to distribute good, relevant Pagerank to each webpage that are related to each other’s content. Interlinking your webpages inside your website does not only help people find relevant content in the webpage they are reading, it also helps search engine spiders have an easier time crawling your website and seeing the relevance with each page.
Take this for example: You go to a comic store which has lots of other branches. You’re looking for the Ultimate Spiderman series – but they told you that they only have volume 1 in this store and the other volumes are in the other stores which you have to find out for yourself. Ain’t that a bummer? Why do you have to go to all the other stores just to find the other volumes when they own all of those volumes anyway? And why can’t they direct you to the other stores instead of you having to look for it yourself?
Thursday, June 9, 2011
Hillsong Publishing Music Conference Manila | God and you
Hillsong Publising is holding a conference here in Manila on July 16, 2011 from 8:30AM to 5:30PM at the 5th floor of CCF Auditorium St. Francis Square, Building Julia Vargas Avenue, corner Bank Drive, Ortigas Center.
Ticket Price is at P1,000 but if you book now, you can get it at P800 as an early bird rate.
Topics that will be tackled in Hillsong Publishing Conference will be:
Leading Worship
Worship is about the response of a believer’s heart and not about the culture of our time. In this workshop, we will discuss how to use the tools of today while keeping the purpose of worship the central focus.
Copyright Laws
Since 2004, the overall music industry has decreased by 31% worldwide. The development and creation of worship music has also been affected within the church. In this session, we will tackle this question: What should a Christian do about it and how should the church respond?
Wednesday, June 8, 2011
How to know if you are Proud | God and you
Everyone has his or her own set of ideals that he or she lives by. Each one of us has our own reservations that we opt not to have others stepped on. We all understand the need to respect boundaries of others (or so we believe as taught by our parents/guardians). But what we fail to understand is that many times we’re living on these ideals and ‘standards’ too much that we tag or judge others immediately just because he/she reacts, talks, walks, dresses differently (weirdly) compared to us.
No? Oh come on! Remember your first days in college when you were hanging out with high school friends telling each other about your block mates? How did you call the one with the afro hairstyle? Or the seatmate who wore neon colored shorts during PE?
This article is a self-check; an examination of self with the help of a short passage in the Bible when Jesus was telling His followers to beware of certain attitudes in Matthew 23:1-7.
Monday, June 6, 2011
Optimizing URL Slugs | SEO in Simple Terms
URL slugs are the exact address of a specific website. It is the location where webpages are accessed when typing their URL in the address bar. Optimizing URL slugs is not a very hard thing to do. But if you ask me, it is one of the most important things you can do in your on site optimization process. Here’s Why:
URL Slugs Appear in the Search engine Results Page
If you didn’t know, the URL slugs that you use in your webpage will appear in the SERPs. This is visible to all people who are searching in the web. For this example, I have searched for the keyphrase ‘Title Tag Optimization’. The URL slug in the picture says /title-tag-optimization-guide/ which is good. People who see this result would say ‘Bingo’.
But what if my URL slug says /how-to-properly-give-your-dog-a-name/ then it starts to confuse searchers. It just doesn’t add up.
Some people just don’t get it. Sometimes they write out their URL slugs to be http://www.example.com/10395embislgm-potllz1.php
It’s just gibberish – both for people and consequently for search engines too – because search engines are just mimicking as to how people respond to search query results.
Sunday, June 5, 2011
Being Careful about the Bible | God and you
In an email conversation I sent some of my friends at church the devotions I read in the morning. One of them replied, “Hindi ka ba nahihilo sa dami ng devos na binabasa mo?”
Author’s note: This was inspired by a conversation over at Starbucks.
She has a point. But I think more than that, I realized just how dangerous this habit can be. More often than not we tend to replace the bible with devotions. We can argue that these devotions were also derived from scripture, but that’s the problem – they’re derivatives of the scripture, but we tend to take them as if they are.
Recently I’ve had this conversation with a couple of friends regarding emerging/post modern churches. One of my friends mentioned that there was this one pastor that wrote a book with a claim that hell is empty because Christ has already paid for everyone’s sins and hence everyone goes to heaven. It apparently caused a stir in the states. This friend goes on by saying that John McArthur points out several pastors (some of them I subscribe to) with whom he has a problem regarding what they preach.
Friday, June 3, 2011
Philippine Divorce Bill | God and you
The Divorce Bill being worked on by the Philippine congress has created a lot of buzz and attention from the public. And I think that it has achieved its purpose in setting aside and delaying the more important matters at hand from being tackled by the Philippine congress such as corruption and other legal matters.
“But I tell you that anyone who divorces his wife, except for marital unfaithfulness, causes her to become an adulteress, and anyone who marries the divorced woman commits adultery.” - Matthew 5:32
“Therefore what God has joined together, let man not separate.” - Mark 10:9
“I hate divorce,” says the LORD God of Israel, “and I hate a man’s covering himself with violence as well as with his garment,” says the LORD Almighty. So guard yourself in your spirit, and do not break faith.” - Malachi 2:16
“But I tell you that anyone who divorces his wife, except for marital unfaithfulness, causes her to become an adulteress, and anyone who marries the divorced woman commits adultery.” - Matthew 5:32
“Jesus replied, “Moses permitted you to divorce your wives because your hearts were hard. But it was not this way from the beginning.” - Matthew 19:8
